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Consumer Segmentation

For health systems developing population-health-management-strategies, psychographic (lifestyle and consumer profiling) information is critical to understanding constituent and community behaviors. Working with you to identify key trends, issues and insights, we utilize our consumer segmentation reports to deliver relevant, actionable information.


Health systems migrating to a population health footing require a deeper understanding of their constituent population’s lifestyles to create programs, services and care plans that affect their patients’ behaviors and, ultimately, affect a System’s overall health asset utilization.


Consumer segmentation can help Systems understand how to appeal to their constituents, target specific population segments for services, and identify segments that are most in need of both health services and behavioral management.